How to Grow a Carpet Cleaning Business: Allan Simmons Jnr at Cleanspec Open Day

Building a successful carpet cleaning business takes more than achieving excellent results on the tools. You also need to attract the right customers, turn enquiries into bookings, encourage repeat business and create systems that allow your company to grow without taking over your life.

Few people understand that better than Allan Simmons Jnr, founder of Get Booked Up and one of the professional cleaning industry’s most respected business and marketing experts.

On Saturday 26th September 2026, Allan will join us in Penrith as a guest speaker at Cleanspec: On the Tools.

An Industry Favourite for a Reason

Allan has worked in the carpet cleaning industry since 1988. What began as helping his dad with a part-time cleaning business developed into a successful, systemised multi-van operation supported by a team of technicians and office staff.

Today, that business can operate without Allan needing to be involved in every job. It is something many cleaning business owners aspire to achieve, and Allan understands every stage of the journey because he has lived it himself.

He has taken the phone calls, cleaned the carpets, dealt with customers, managed a team, operated multiple vans and faced the same challenges experienced by cleaning businesses across the country.

That real-world experience is what makes his advice so valuable.

Allan is not an outside marketing consultant trying to apply generic business theories to an industry he does not understand. His approach is simple: he does not teach a strategy unless he has successfully tested it within his own cleaning business.

The Man Behind Get Booked Up

Allan is the creator of Get Booked Up, customer management and marketing software developed specifically for carpet cleaners.

Used by hundreds of cleaning professionals, Get Booked Up helps businesses manage enquiries, quotes, appointments, customer information and follow-up marketing more effectively.

It was created to solve real problems Allan had encountered within his own company. The aim was not simply to help cleaners fill their diaries, but to help them build stronger, more organised and more profitable businesses.

Alongside Get Booked Up, Allan has supported cleaning business owners through mentoring, training programmes, academy courses and marketing resources. He has helped people improve the way they generate enquiries, follow up potential customers, build trust, secure repeat work and make better use of the opportunities already available within their businesses.

Practical Marketing Without the Empty Promises

Marketing can often feel complicated, particularly when business owners are being told they need to be everywhere, use every platform and constantly chase more leads.

Allan brings the conversation back to what genuinely matters.

It is not always about finding the greatest number of enquiries. It is about attracting better customers, responding effectively, building trust and having systems that prevent valuable opportunities from being forgotten.

His advice is practical, ethical and designed for real cleaning businesses. There are no empty promises or overnight shortcuts. Instead, Allan focuses on proven ideas that owners can understand, implement and measure.

He has spent years studying marketing both inside and outside the cleaning industry. He takes successful ideas, applies them to his own business and tests them properly before sharing what works.

That honesty is one of the reasons Allan has earned so much respect within the industry.

Advice for Every Stage of Business

Allan understands that success looks different for everyone.

For a new cleaner, it may mean building confidence, getting the first regular customers and learning how to handle enquiries professionally.

For an established owner-operator, it could mean increasing profits, finding better-quality work and spending less time on administration.

For a growing company, it may involve employing technicians, adding vans and putting systems in place so the business no longer depends entirely on its owner.

Whatever stage you are at, Allan’s experience offers something valuable. He has learned many lessons the hard way and is generous in helping others avoid the same costly mistakes.

More Than Being Busy

A full diary can look like success, but being busy does not automatically mean a business is profitable, organised or moving in the right direction.

Customers need to be able to find you, understand your value and feel confident choosing you. Enquiries need to be followed up. Existing customers need to be remembered. Prices must support the business, and the systems behind every job need to work.

This is exactly where Allan’s knowledge stands out.

He helps cleaners look beyond the next booking and think about the business they are building for the future. His focus is not only on generating work, but on creating a company that works better for its customers, its team and its owner.

Hear Allan Simmons Jnr at Cleanspec: On the Tools

Allan will be joining an outstanding line-up of experienced trainers, working professionals, suppliers and business speakers at our hands-on Open Day in Penrith.

His talk is an opportunity to learn from someone who has built the type of successful, systemised cleaning business many people are working towards — while remaining firmly connected to the industry and the challenges cleaners face today.

Whether you are considering entering professional cleaning, building a new business, adding services or looking for your next stage of growth, this is a speaker you will want to hear.

Cleanspec: On the Tools

Saturday 26th September 2026
10:00am–5:00pm
Cleanspec Cumbria Ltd, Penrith, CA11 9BL

Tickets are just £15 per adult and include lunch, snacks and drinks throughout the day. Kids are welcome and do not need a ticket; simply let us know when booking if you are bringing a child.

Alongside the guest talks, there will be live demonstrations, hands-on workshops, machinery in action, product launches, practical advice and proper opportunities to meet and speak with people from across the industry.

Come and hear Allan Simmons Jnr share the experience, systems and marketing knowledge that have made him an industry favourite for a reason.

Book your place at Cleanspec: On the Tools and join us in Penrith on 26th September.

Book here - https://cleanspec-cumbria.co.uk/products/cleanspec-live-2026-the-hands-on-open-day